Today’s college coaches don’t just watch game film — they scroll your athlete’s social media.
According to a recent NCAA survey, over 85% of college coaches check social platforms when evaluating recruits. Your athlete’s posts tell coaches who they are off the field — and that can make or break an opportunity.
Let’s talk about how to make your athlete’s digital presence a recruiting advantage.
Coaches Are Watching (and So Are Their Assistants)
From Instagram to X (Twitter) and TikTok, coaches use social media to:
- Gauge personality and maturity
- See team interactions and attitude
- Learn how an athlete handles pressure and leadership
Even if your athlete never posts anything inappropriate, a lack of professionalism (or even a single negative post) can raise red flags.
What to Post
- Game highlights and training clips
- Team celebrations and positive moments
- Academic achievements and awards
- Motivational or community service posts
Encourage captions that show gratitude, humility, and growth.
“Proud to compete with my team this weekend. Always learning, always improving.”
What to Avoid
- Trash talk or profanity
- Controversial topics (politics, arguments)
- Party photos, alcohol, or vaping content
- Negative comments about teammates or coaches
Coaches often say they’d rather lose a great athlete than recruit a poor teammate.
Bonus Tip: Keep Handles Professional
Use your real name or a variation:
✅ @JakeMiller2026 | ❌ @BallinJake42
Make accounts public so coaches can view your highlights easily.
Final Tip: Link to Your Recruiting Profile
Pin your TeamSportsSites.com recruiting profile link to your bio. It’s a simple, professional way to direct coaches to your verified stats, GPA, and highlight videos.
Create your online recruiting profile today!
It takes 5 minutes and will be live in less than 2 weeks at TeamSportsSites.com.